Rice Enzyme Brightening Cleansing Powder - 40g

Anua - Rice Enzyme Brightening Cleansing Powder - 40g is listed as a K-beauty cleanser with Anua confirmed as the brand attribute. The title identifies a rice enzyme brightening cleansing powder and a 40g size, so the product should be described as a powder cleanser rather than a liquid face wash. Its value comes from a format that activates with water and gives users more control over texture.

Why It Stands Out

The powder format makes this cleanser different from foam tubes, cleansing oils, and balms. The title also names rice enzyme and brightening, which helps shoppers understand the product's focus without adding unsupported ingredient percentages. A 40g size is clearly stated in the product title, keeping the listing specific.

Best For

Best for users who want a K-beauty cleansing step that feels more customizable than a pre-mixed cleanser. It suits shoppers interested in powder cleansers and those who prefer controlled, small-amount use.

How to Use

Dispense a small amount into wet hands, add water, and work into a soft lather or paste before massaging onto damp skin. Rinse thoroughly and follow with toner and moisturizer.

Benefits

• Offers a powder cleanser format.
• Uses rice enzyme and brightening wording from the title.
• Comes in a title-confirmed 40g size.
• Lets users control water-to-powder texture.

Good to Know

This listing does not confirm exfoliation strength, skin type, or ingredient percentages. Avoid harsh scrubbing, especially if your routine already includes exfoliating products.

Key Specs

• Brand: Anua
• Product type: Cleansing powder
• Categories: Cleanser, K-Beauty
• Confirmed size from title: 40g
• SKU: L04695